In January 2012, famous and one of the oldest photography product company, Eastman Kodak filed for protection in U.S. Bankruptcy Court for the Southern District of New York. According to Robert Burley, an associate professor at Toronto's Ryerson University, although Kodak anticipated the inevitable rise of digital photography, its corporate culture was too rooted in the successes of the past (film-based photography) for it to make the clean break necessary to fully embrace the future.
Kodak was slow to respond to the changing marketing conditions and consumer preferences. Also, over the last several years, the rise of the smartphone further transformed the market, as consumers increasingly preferred to use feature-rich iPhones and Google Android devices over digital cameras.
The main issue behind this case is the problems faced by the Eastman Kodak Company in the process of changing to Digital technology in photo printing. Keeping the recent collapse of Kodak in mind, analyse the given case study and answer the given questions;
What were the driving forces behind Kodak's decision to transition to digital photography?
What were the major issues faced by Kodak in the transition process?
Now that you know what happened to the company, what went wrong at Kodak from the Change Management perspective.......